I build moderndiscovery systemsand experiencesthat turn them intorevenue
Hi, I'm Ankur Lakhanpal. I help ambitious brands move beyond traditional SEO. I design strategies for how customers find you everywhere - from Google to AI search and optimise the on-site journey that follows.
Discovery is biggerthan search.Experience is morethan a webpage.
The Old Way
The old playbook of simply ranking on Google is becoming obsolete.
The New Reality
As the digital landscape is reshaped by AI, emerging content platforms, and rising customer expectations, sustainable growth now demands a more holistic approach.
My Approach
Discovery
The Art & Science of Being Found
Understanding how your audience looks for solutions and placing your brand in their path, wherever that may be.
Requires deep technical understanding of search engines, plus strategic view of your entire digital ecosystem.
Experience
Converting Attention into Action
What happens after discovery. Great experiences respect user intent and guide effectively.
Optimised not just for clicks, but for conversions and long-term revenue.
Core Philosophy
One without the other is a wasted investment.
My work connects them.
How I Help
Strategic Growth Implementation
I work with businesses to design and implement growth strategies that are both innovative and practical.
My focus is on three core areas:
Discovery System Design
Strategic map for organic growth. Beyond keywords and backlinks to build comprehensive discovery systems including enterprise SEO and AI-driven search preparation.
Experience & Revenue Optimisation
Turn traffic into conversions. Analyse user journeys to eliminate friction, optimize conversion paths, and improve site architecture for maximum effectiveness.
Growth Automation & Tooling
Scale with efficiency. Build custom solutions and automated workflows using Python, n8n, and ML tools to help teams work smarter.
A proven track record of driving growth for these iconic brands
What I Focus On
Building discovery systems and optimising experiences that drive long-term growth and user value
Professional Archive
Complete system specifications, performance metrics, and implementation history across enterprise environments.
Strategic Intelligence
Analysis frameworks, discovery insights, and optimization methodologies for evolving digital ecosystems.
Tool Repository
Custom automation tools, discovery enhancement applications, and optimization frameworks ready for deployment.
Work Together
Interested in collaborating on discovery systems, experience optimization, or discussing how these principles apply to your platform?